Eyes On Eyecare
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Motion Design & Visual Content
At Eyes On Eyecare, I have taken the lead on the majority of the company’s animation projects while also producing static creative for social media, digital advertising, and internal initiatives. My work supports the company’s agency and digital platforms, which serve optometrists, ophthalmologists, and other healthcare professionals. I have also helped apply and expand the existing visual guidelines across motion and static content.
Brand Sizzle Reel
This sizzle reel highlights Eyes On Eyecare’s value as a professional resource and industry platform. The goal was to showcase the company’s engaging content, networking and career opportunities, and ability to help healthcare brands increase visibility and connect with a highly specialized audience.
I was tasked to create the reel from start to finish, taking ownership of the creative direction, animation, editing, and final delivery.
Social Media Motion Content
I created short-form motion content designed for platforms such as TikTok and Instagram Reels, emphasizing fast pacing, clear visual hooks, and platform-conscious editing to capture attention and communicate key messages quickly.
Each video was also adapted into multiple aspect ratios and formats for use across LinkedIn, Facebook, and other digital channels. I handled the animation, editing, resizing, and layout adjustments needed to keep the content visually consistent and effective across every placement.
Lightweight Animation for Email and Web
I created custom animated content for email campaigns, websites, and other digital experiences, including optimized GIFs and JSON-based Lottie animations. Each asset required careful control of timing, visual clarity, and motion quality while meeting strict limitations on file size, dimensions, frame count, and platform compatibility.
I handled the animation and optimization processes from initial concept through final export.